Who are we?
Cedar & Fernie was established in Fernie, BC in 2019. Almost every single product is hand designed and made by me. I started this business back when I still had my little pup, Diesel. My boyfriend, Sam, and I picked him up from Lethbridge, Alberta.
I started out initially by sewing small bandanas for Diesel as he only had boring accessories that were bought at big brand pet stores. I noticed a lot of people liked the designs I had been making and were often asking to buy his bandana's off of him. I saw the demand and thus Diesel's Designs was created! Since then, I have been working constantly on new and exciting products for people.
Recently we have relaunched our small business and renamed ourselves to Cedar & Fernie. We hope to offer more products curated to outdoor/pet parent enthusiasts like myself in the future.
In June 2019, my little Diesel passed away and my world was crushed. I had such a hard time with the thought of him not being by my side and took a break from sewing. I thought I was going to quit developing the company I had started and contemplated selling everything. A lot of people were there for me and supported me every day. With their help, I decided to continue to run Diesel's Designs in loving memory of my little guy.
In September 2020, after a year of recovering from our loss, we were pleased to hear that we could welcome two new little ladies into our lives. Although we had such a hard loss with Diesel, we welcomed Cedar to the Diesel's Designs team. A year after that, we welcomed Fernie.
Fernie is our most recent team member in training and Cedars new best friend!
Since welcoming these two girls into our family, we moved from Fernie to Castlegar, BC. We hope to continue to supply the Kootenays as well as the rest of BC as we expand.
Since creating this company, I have met so many other amazing local small businesses. That being said, I feel that it is the right time to rebrand. I am changing my business name from Diesel's Designs to Cedar & Fernie. I feel this brand redesign will better compliment the way pet parents and outdoor lovers (like myself) see the relationship between their pet's world and ours. I want to expand into a clothing brand that will offer more options for pet parents in the coming years. Furthermore, I would like to work with more of the local rescues and small businesses around the Kootenays.
Thank you to everyone that continues to support me and my business, I appreciate it from the bottom of my heart!